創業能力(1)

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乘勝追擊的能力是非常重要的創業能力。

某件事在熱點上時,應該迅猛發力,在熱點在的時候快速收割,建立勢能。

很多時候因為自己的識別能力有限,以及戰略上的拖延,導致很多的機會白白流失。

什麼是熱點?外界發生很熱鬧的事叫熱點,但不屬於自己的,而是在大環境熱點的基礎上,自己的某個行為動作受到一定人群關注時,這才叫熱點。

這意味著大家對自己有了需求缺口,只要你把對口的東西做出來,很快就能銷售出去。

所以商業的最高境界應該是能夠快速在當前局勢下找准戰機,並且設計出符合戰機需求的產品,這個才是最核心的能力。

如2014年我做微信營銷時,應​​該趁著這波勢能繼續,並且抓緊寫書進一步擴大自己的勢能,而不是去著急變換戰場。

當然這取決於對微信的宏觀認知不夠,並不清楚微信有多大的格局。

比如年初推廣的微信紅包,應該去研究下微信的規則和開發技術,把這波紅利消費完。

所以作為一個掌握方向的人,應該要能識別什麼是商機並且要有持續窮追猛打的能力。

也就是說把握戰機的能力非常重要,沒有這個能力,做事能力再強都沒有用。因為戰機意味著用戶需求,需求過了再好的產品就難以銷售出去

目前個人想到的提升辦法有

1,應該擴大自己的視野,這樣遇到一個機會時才能進一步判斷清楚局勢,所以自己要多讀書,尤其是要多讀歷史書,哲學書。

2,應該針對自己再做的事情經常做复盤,多思考,弄清楚再做的這件事的本質以及發展規律。

千萬不要動一耙,西一耙,否則無法成事,這方面應該張張兵學習,不要像某某學習,感覺什麼都想去學,但什麼都浮在空中,這樣是沒用的。

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